How a ₹289 Meta Ads Campaign Delivered 840 Link Clicks at ₹0.34 Each
Project Overview
Ritwik Sachdeva ran a Meta Ads (Facebook/Instagram) campaign for his own digital marketing consultancy, built around one objective: generate link clicks to the site while keeping cost per click low. The consultancy already had an existing digital presence — this campaign was specifically about generating paid link-click traffic, not building visibility from zero.
The Challenge
Running Meta Ads on a small budget usually forces a trade-off: spend more for volume, or keep spend low and get a trickle of clicks. The goal here was to see how many link clicks a limited budget could generate without the cost per click rising sharply.
Our Approach
The campaign was built around the Link Clicks objective specifically, so Meta's delivery system optimised for clicks rather than reach or engagement. The work included:
- Setting up the campaign structure around the Link Clicks objective
- Defining an audience for the campaign
- Monitoring and optimising the campaign during its run
- Tracking performance throughout
What We Implemented
- Campaign setup — built around the Link Clicks objective from the start.
- Audience targeting — an audience was defined and set for the campaign.
- Optimisation — the campaign was monitored and optimised during its run.
- Performance analysis — cost per click and link clicks were tracked to assess how the campaign was performing.
Results
| Metric | Result |
|---|---|
| Link Clicks | 840 |
| Amount Spent | ₹289.01 |
| Cost Per Link Click | ₹0.34 |
The campaign generated 840 link clicks from ₹289.01 in spend, at an average cost of ₹0.34 per click. Link clicks measure clicks on the ad's link, not unique people — the same user can register more than one click.
Key Takeaways
- Structuring a campaign around a single, specific objective (Link Clicks) gives Meta's delivery system a clear signal to optimise toward — this campaign's setup reflects that.
- ₹0.34 per link click is a low cost per click for the volume generated, though this figure reflects this specific campaign and budget, not a benchmark for what's achievable in general.
- The result shows that a small, focused budget can generate a meaningful number of link clicks when the campaign objective is set correctly.
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