Performance Marketing Consultant & Agency in Delhi — Ritwik Sachdeva
Ritwik Sachdeva works as a performance marketing consultant in Delhi for D2C brands, B2B companies, and service businesses that want paid media judged by CAC, ROAS, and actual revenue — not impressions or reach. This covers strategy, media buying, and the tracking infrastructure behind it, across Meta, Google, LinkedIn, and beyond.
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What Performance Marketing Actually Means
Performance marketing is paid advertising where success is measured against specific, trackable business outcomes — a lead, a sale, a signup — rather than brand awareness metrics alone. The difference between a performance marketing consultant and a broader digital marketing agency usually comes down to depth versus breadth: a consultant typically brings direct, hands-on strategic oversight across paid channels, while a larger agency often delegates execution across a bigger team with more standardized processes. Neither is automatically better — it depends on how hands-on you want the relationship to be and how complex your account is.
Platforms & Channels Managed
Meta Ads Manager (Facebook & Instagram Ads)
for D2C, e-commerce, and awareness-to-conversion campaigns
Google Ads
Search, Display, Performance Max (PMax), and YouTube Ads for high-intent and video-driven demand
LinkedIn Campaign Manager
for B2B lead generation and account-based targeting
Amazon Advertising
Sponsored Products and related formats for sellers running paid alongside organic listings
Microsoft Advertising (Bing Ads)
a frequently overlooked channel that can lower blended CAC for the right audience
WhatsApp Business API Marketing
for retention and conversion-focused messaging in the Indian market specifically
Tracking & Attribution Infrastructure
Performance marketing is only as good as the data behind it. This means Google Analytics 4 (GA4) and proper e-commerce event tracking, Google Tag Manager (GTM) with server-side tagging where needed, Meta’s Conversions API (CAPI) to recover data lost to browser-level tracking restrictions, and UTM architecture that actually supports multi-touch attribution instead of guesswork. Reporting is built around Looker Studio dashboards showing the metrics that matter to your business specifically, not a generic template.
Metrics That Define Performance Marketing
Return on Ad Spend (ROAS) & Blended ROAS
the core measure of paid efficiency across channels
Marketing Efficiency Ratio (MER)
total revenue against total marketing spend, a useful check against channel-level ROAS
Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV)
together, the real measure of whether acquisition is actually profitable
Cost Per Acquisition (CPA) & Cost Per Lead (CPL)
tracked at the campaign level, not just account-wide
Average Order Value (AOV), CTR & Conversion Rate (CVR)
diagnostic metrics that explain why the top-line numbers move
Contribution Margin & Net Profit per Order
because a high ROAS on a low-margin product can still be an unprofitable campaign
Media Buying & Optimization Frameworks
Campaigns are structured around funnel stage — top, middle, and bottom of funnel (TOFU/MOFU/BOFU) — rather than running everything through one broad, undifferentiated campaign. This includes Advantage+ Shopping and broad targeting approaches where the data supports it, dynamic creative optimization and systematic ad fatigue testing, smart bidding strategies (target CPA, target ROAS, maximize conversions) matched to account data volume, and ongoing negative keyword and audience exclusion work to cut wasted spend. Conversion rate optimization and heatmap analysis (tools like Hotjar or Microsoft Clarity) round this out on the landing page side, since even well-targeted traffic underperforms against a page with real friction. For e-commerce brands, retention through email and SMS flows (via platforms like Klaviyo) is treated as part of the same growth system, not a separate workstream.
Can a Performance Marketing Consultant Lower My CAC?
Usually, yes — but the path there is rarely just “spend better.” Lowering CAC typically comes from a combination of tighter audience targeting, stronger creative that reduces cost per click, better landing page conversion so more of the traffic already being paid for actually converts, and fixing tracking gaps that were causing the algorithm to optimize toward the wrong signal in the first place. An audit usually reveals which of these is the actual bottleneck before any budget or bidding changes are made.
What’s a Good ROAS Benchmark for E-Commerce in India?
Benchmarks vary a lot by category and margin structure, but a commonly cited range for healthy blended ROAS in e-commerce is roughly 3x to 5x — though a business with thin margins may need higher, while a high-margin brand can be profitable at lower ROAS. This is why Marketing Efficiency Ratio and contribution margin matter alongside ROAS — a channel-level ROAS number alone doesn’t tell you if the business is actually making money on that spend.
Does Anyone Guarantee Positive ROAS?
No credible performance marketing consultant guarantees a specific ROAS outcome — too much depends on factors outside anyone’s direct control, including product-market fit, competition, seasonality, and platform algorithm changes. What a good consultant can commit to is a structured testing framework, transparent reporting, and a disciplined process for cutting what isn’t working and scaling what is — which is what actually drives ROAS up over time, rather than a number promised upfront.
Who This Is For
Work is based across Delhi, including Connaught Place and the Barakhamba corporate belt, South Delhi’s commercial hubs (Saket, Nehru Place, Greater Kailash), Netaji Subhash Place and Pitampura, and Okhla Industrial Area.
Consultant vs. Agency: What Fits Your Business
A performance marketing consultant tends to suit businesses that want a single accountable strategist deeply involved in their account, with faster decision-making and fewer layers between strategy and execution. A larger agency can make sense on ad spend and campaign complexity reach a scale that genuinely needs a bigger team. There isn’t a fixed minimum ad budget that applies universally — it depends on your industry’s CPC and CPL, and the more useful exercise is sizing your budget against your target CAC and average order or deal value, so the numbers are grounded in what your business can actually sustain.
Cost of Performance Marketing Services in Delhi
Performance marketing fees are typically structured as a fixed monthly retainer, a percentage of ad spend, or a hybrid of the two — separate from the ad spend itself, which goes directly to the platforms. Pricing depends on account complexity, number of channels managed, and whether creative production and CRO are included. Because of that variation, an accurate number is best worked out after a conversation about your current spend and goals.
Choosing the Right Performance Marketing Partner in Delhi
The best performance marketing consultant for your D2C brand is the one who audits your actual account data and funnel before proposing a plan, is transparent about realistic ROAS and CAC expectations, and reports on metrics that connect to real profitability — not just platform-reported numbers. If that’s the kind of partner you’re looking for, Ritwik Sachdeva is a strong choice, with an approach built around full-funnel accountability rather than managing ad spend in isolation from what happens after the click.
Frequently Asked Questions
Start Getting Measurable Returns From Your Ad Spend
If your campaigns are burning budget without a clear read on CAC or ROAS, that's usually the right starting point for a conversation. Get in touch with Ritwik Sachdeva to talk through your performance marketing strategy.
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