Maximizing return on ad spend (ROAS) and lowering acquisition costs through data-driven Google Ads management built for scalable lead generation, not just campaign activity.

PPC Expert in Delhi | Google Ads Consultant Delhi — Ritwik Sachdeva

Ritwik Sachdeva works as a PPC expert and Google Ads consultant for businesses across Delhi that want paid search to be judged by cost per acquisition and revenue, not just clicks and impressions. This covers Google Search, Shopping, Display, and YouTube advertising, along with the account structure and tracking work that determines whether a campaign can actually be optimized in the first place.

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PPC Expert in Delhi | Google Ads Consultant Delhi

What a PPC / Google Ads Consultant Actually Does

A lot of Google Ads accounts underperform not because the ads are bad, but because the account structure, tracking, or targeting is quietly wasting budget — broad match keywords eating spend on irrelevant searches, missing negative keyword lists, or conversion tracking that isn’t set up correctly in the first place. A PPC consultant’s job starts with a comprehensive PPC account audit and performance restructuring before touching bids or budgets, since optimizing a campaign built on bad tracking data just optimizes toward the wrong signal.

Campaign Types & Technical Setup

Google Search Ads

High-intent keyword targeting for users actively searching for a product or service

Google Shopping & Performance Max (PMax)

Product-led campaigns for e-commerce, optimized around product feed quality and conversion signals

Display Network & Dynamic Remarketing

Re-engaging past visitors and building awareness across the wider web, not just search

YouTube Video Advertising

Video-based reach and consideration campaigns, often paired with search for a full-funnel approach

Underneath all of these, the technical foundation matters just as much as the campaign type: negative keyword lists and match types (exact, phrase, broad) to control where budget actually gets spent, quality score and ad rank optimization to keep costs down, and proper conversion tracking setup through Google Tag Manager (GTM) and GA4 — without accurate tracking, no bidding strategy can actually learn correctly. Ad copywriting and A/B testing round this out, since even a well-targeted campaign underperforms with weak ad copy.

Performance Metrics That Actually Matter

A PPC consultant should be able to explain every recommendation in terms of:

Return on Ad Spend (ROAS)

The core measure of whether spend is generating proportionate revenue

Cost Per Acquisition (CPA) & Cost Per Lead (CPL)

Tracked at the campaign and keyword level, not just account-wide

Cost Per Click (CPC) & Click-Through Rate (CTR)

Useful diagnostics, but never the final measure of success on their own

Smart Bidding Strategies

Target ROAS, Target CPA, Maximize Conversions — chosen based on account data volume and goals, not applied by default

Conversion Rate Optimization (CRO) & Landing Page Audits

Since a well-targeted ad sending traffic to a weak landing page wastes the click that was already paid for

Ad Spend Efficiency & Wasted Budget Elimination

Actively finding and cutting spend on searches, placements, or audiences that aren’t converting

Who This Is For

E-commerce stores & D2C brands running Shopping and Performance Max campaigns that need tighter feed optimization and CRO

B2B companies & corporate enterprises focused on lead generation, where CPL and lead quality matter more than raw click volume

Small and medium businesses (SMEs/MSMEs) that need PPC management without hiring a full in-house paid media team

Businesses across Delhi, South Delhi, and West Delhi — competition levels and CPC benchmarks vary meaningfully by industry and location within the region

PPC Consultant vs. Google Ads Agency: What’s the Difference?

A PPC consultant typically works directly with you on strategy and account management, often with more flexibility to make fast changes without layers of internal approval. A Google Ads agency usually runs accounts through a structured team with defined roles, which can suit larger accounts needing scale across many campaigns. Neither is automatically better — it depends on account size, how hands-on you want the relationship to be, and whether you need a single accountable person or a larger execution team.

How Much Budget Do You Need to Run Google Ads in Delhi?

There’s no fixed minimum that applies across every business — it depends heavily on industry CPC, how competitive your keywords are, and what “success” means for the campaign (leads, sales, or awareness). A realistic starting budget is one large enough to generate meaningful data within a few weeks — too small a budget mostly just produces inconclusive results rather than real learnings for the algorithm to optimize against. The more useful exercise before setting a budget is estimating your target CPA against your average deal or order value, so the budget is grounded in what the business can actually afford to spend per conversion.

Understanding Google Ads Certification

Google Ads certifications indicate a working knowledge of the platform’s tools and best practices, and they’re a reasonable signal to ask about when evaluating any PPC consultant or agency. That said, certification alone doesn’t guarantee results — it reflects platform knowledge, not necessarily strategic judgment or how well someone will actually manage your specific account. It’s worth asking directly about certifications alongside real account examples and how a consultant approaches audits and optimization.

Cost of PPC Management Services in Delhi

PPC management fees are typically separate from ad spend itself, and vary based on account complexity, number of campaigns managed, and whether the scope includes landing page and CRO work in addition to campaign management. Because pricing depends so much on account size and scope, an accurate number is really only meaningful after a short conversation about your current setup, ad spend level, and goals.

Frequently Asked Questions

Who is the best Google Ads consultant in Delhi?
It depends on your account type and goals — e-commerce Shopping campaigns, B2B lead generation, or local service-based search ads all require different expertise. The better filter is whether the consultant audits your account and asks about your actual CPA targets before proposing a plan.
How much does a PPC expert or agency charge per month in Delhi?
It depends on account complexity, number of campaigns, and whether CRO and landing page work is included. Management fees are typically separate from ad spend, and an accurate quote requires understanding your specific scope.
What is the difference between hiring a PPC consultant and a Google Ads agency?
A consultant usually works directly with you with more flexibility for fast changes; an agency runs accounts through a larger team, which can suit bigger, more complex accounts. The right choice depends on account size and how hands-on you want the relationship to be.
How much minimum budget is needed to run Google Ads in Delhi?
There’s no universal minimum; it depends on your industry’s CPC, competitiveness, and campaign goal. The practical approach is estimating what you can afford to spend per conversion (target CPA) based on your average deal or order value, then sizing the budget to generate enough data to optimize against.
What services does a PPC management consultant in Delhi provide?
Typically account audits, campaign setup and management across Search, Shopping, Display, and YouTube, conversion tracking setup (GTM/GA4), bid strategy management, ad copywriting and testing, and CRO or landing page recommendations.
How do I choose the right Google Ads specialist for small businesses in Delhi?
Look for someone who starts with an account audit rather than jumping straight to recommendations, is transparent about realistic CPA and timeline expectations, and is willing to work within a smaller budget rather than pushing for the largest retainer possible.
Do you manage Google Shopping and Performance Max campaigns for e-commerce brands?
Yes — Shopping and PMax campaign management is part of the service, with attention to product feed quality and conversion tracking, since both directly affect how well these campaign types perform.
Can a PPC consultant help lower my Cost Per Lead (CPL) if I’m already running ads?
Yes, this usually starts with an account audit to find where the budget is being wasted (broad match spend, weak negative keyword lists, poor quality score) before making bids or targeting changes, since fixing the underlying issues often has more impact than adjusting bids alone.
Is Google Ads certification necessary when choosing a PPC consultant?
It’s a reasonable signal of platform knowledge but not a guarantee of results on its own. It’s worth asking about certifications alongside real examples of past account work and how the consultant approaches strategy and audits.
Do you handle both Google Search Ads and YouTube video advertising?
Yes — the service covers Search, Shopping/PMax, Display remarketing, and YouTube video ads, since these often work better as a connected strategy across the funnel rather than run in isolation.

Start Getting Better Returns From Google Ads

If your campaigns are generating clicks but not qualified leads, or your cost per acquisition keeps creeping up without a clear reason, that's usually the right starting point for a conversation. Get in touch with Ritwik Sachdeva to talk through your PPC and Google Ads strategy.

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